AlcoholRehabHelp Logo
AlcoholRehabHelp Logo
Alcohol & Health
Helping Alcoholics
Where Does My Call Go?
Updated on April 28, 2023
5 min read

Holiday Binge Drinking Statistics

The holidays are the season of giving and receiving, eggnogs, and mulled wines. It’s also the time for some people to dip into their holiday cheer a bit too far.

Binge drinking often makes its way into festive celebrations. But since its presence comes with a potential dark side, it's vital to know holiday drinking statistics to enjoy responsibly during merry-making.

Do People Drink More Around the Holidays?

National Institute on Alcohol Abuse and Alcoholism (NIAAA) director George Koob says yes. Alcohol sales skyrocket during these seasons, often reaching a peak on Thanksgiving and the New Year.1

The holidays may bring cheer to some, but for others, they can also elicit feelings of sadness or stress, which increases the number of people drinking alone and binge drinking in groups. Koob explains that this emotional turmoil is one of the primary triggers behind over-indulgence in alcohol.


Online Therapy Can Help

Over 3 million people use BetterHelp. Their services are:

  • Professional and effective
  • Affordable and convenient
  • Personalized and discreet
  • Easy to start
Find a Therapist

Answer a few questions to get started

online consultation

Thanksgiving Eve Drinking Statistics (Blackout Wednesday)

Many people prepare turkey-themed cocktails and festive desserts on this day. However, others tend to let loose and enjoy one too many drinks on this night, also known as Blackout Wednesday.

  • 138 people suffered car crashes during this season while under the influence from 2016 to 2020. 44% of those were 21 to 24 years old.2
  • One of the busiest nights of the year for bars in the United States is Thanksgiving Eve.3
  • Americans love drinking wine on this night, followed by beer and whiskey.4
  • Men enjoy an average of 3.1 drinks, while women consume an average of 2.4 on Thanksgiving Eve.4
  • Three percent of males and 2% of females blacked out during this holiday.4
thanksgiving eve drinking statistics

Fourth of July Drinking Statistics

The Fourth of July's status as the nation's most beloved holiday is well-earned. It's not unusual to see cookouts with beer, poolside parties with fruity cocktails, and friends toasting champagne to fireworks.

  • The average consumption on this day is 3.8 drinks per person.4
  • Nearly one-third (33%) of men and almost a quarter (24%) of women report binge drinking on the Fourth of July.4
  • One thousand three hundred ninety drivers died in car crashes between 2016 and 2020. 41% of those were under the influence of alcohol.5
  • Americans spent $1.6 million on wine and beer on July 4th, 2019—almost matching what was paid on fireworks.6
  • Americans buy about 68.3 million cases of beer during this time—more than 5% of all the beer people buy in a year.7
percentage binge drinking 4th july

BetterHelp can Help

They’ll connect you to an addiction and mental health counselor

Find a Therapist

Answer a few questions to get started

Better Help Logo

Christmas and New Year's Day Drinking Statistics

During this season, foods, drinks, get-togethers, and good times come together. Unfortunately, it's also when self-control against alcohol often goes out the window.

  • People drink the most alcohol around Thanksgiving, Christmas Eve, and New Year's Eve than at any other time.8
  • Almost 7 out of 10 people are more likely to go out, socialize, eat, and drink between Thanksgiving and New Year's Eve.10
  • People usually spend $241 on social events monthly but will spend more than twice that amount ($537) during the holidays.10
  • A survey of 2,000 Americans shows that the average U.S. adult consumes twice as much alcohol during these holidays than at any other time of year.10
  • The same study found eggnog (40%), coffee with Baileys (34%), Christmas beer (28%), and cider (27%) as the participants' drinks of choice.10
participants drink of choice

Thinking about Getting Help?

BetterHelp offers affordable mental health care via phone, video, or live-chat.

Find a Therapist

Answer a few questions to get started

Better Help Logo

St. Patrick's Day Drinking Statistics

As the day for celebrating United Stated's Irish heritage, St. Patrick's Day is a time for parades and all things green. It's also a day for soda bread, stew, and beverages that make you tipsy.

  • About 13 million pints of Guinness are drunk around the world during this day, which is 819% more than the average day.11
  • Americans usually drink about 13 million pints of Guinness beer on this day.11
  • St. Patrick's Day ranks fourth in the best days to drink alcohol in the U.S.11
  • Beer sales spike by 150% during this holiday weekend.11
  • 36 percent of people who died in car accidents had alcohol in their systems.12
percentage of beer sales during holiday weekend

Halloween Drinking Statistics

People partake in some ghostly good times during this festive season. But although Holloween is filled with enough tricks and treats, many people can't celebrate it without the other spirits.

  • The average 20 to 24-year-old American male consumes four alcoholic drinks on this night.13
  • 19% of men and 12% of women binge drink on Halloween.13
  • Men usually outdrink women with almost one drink and are likelier to pass out during this holiday.13
  • The average person enjoys 3.5 beverages on this day.13
  • Beer is the most famous drink during Halloween, but tequila and vodka are close runners-up.13

Cinco de Mayo Drinking Statistics

Cinco de Mayo is all about Mexico's military victory. And just like the picture you get from Hollywood films, it's also the day when margaritas flow like rivers and tequila pours like rain.

  • The average American consumes 3.5 drinks to commemorate this occasion.13
  • 22% of men and 13% of women binge-drink on Cinco de Mayo.13
  • Beer sales in the U.S. usually soar to $658 million from Cinco de Mayo.13
  • 14 million gallons of tequila are enjoyed around the world on this holiday.9
  • Margaritas account for 47% of all drinks during this celebration.9
percentage bringe drink cinco de mayo 1

Alternative Ways to Celebrate Holidays (Without Drinking)

There's no need to miss out on the fun of celebrating holidays if you choose not to drink alcohol. Try the following activities to have a good time:

  • Go to a picnic or an outdoor gathering
  • Plan board game nights with friends and family
  • Take part in volunteer work or charity events
  • Go for a hike or other outdoor activities with family and friends
  • Enjoy a movie night indoors
  • Host a dinner party featuring non-alcoholic drinks
  • Visit local museums and galleries
  • Play sports with friends
  • Go to a concert or show
  • Try some new recipes, such as mocktails
  • Organize an all-day mini-trip with friends
  • Visit a craft beer festival and try some non-alcoholic beers
  • Try out some new sports or activities

Updated on April 28, 2023
13 sources cited
Updated on April 28, 2023
All Alcoholrehabhelp content is medically reviewed or fact checked to ensure as much factual accuracy as possible.

We have strict sourcing guidelines and only link to reputable media sites, academic research institutions and, whenever possible, medically peer reviewed studies.
  1. Martin, S. "Alcohol's busiest season in here: How to avoid binge drinking and support sober loved ones." USA Today, 2022.
  2. U.S. Department of Transportation's National Highway Traffic Safety Administration, "Thanksgiving 2020 impaired driving fact sheet - traffic safety marketing." Traffic Safety Marketing, n.d. 
  3. Barela, T. "Let's Talk Turkey: Blackout Wednesday." Air Education and Training Command, 2021.
  4. American Addiction Centers. "Booziest Holidays.", 2023.
  5. United States Department of Transportation. "Celebrate America Safely This July 4th." National Highway Traffic Safety Administration, n.d.
  6. Dickler, J. "This July 4th, Americans will shell out $1 billion on beer." CNBC, 2019. 
  7. Fox News. "Fourth of July food by the numbers." Fox News, 2018.
  8. American Addiction Centers. "Holiday Binge Drinking.", 2022.
  9. Newhart, B. "Americans double their drinking during the holidays." Beverage Daily, 2018.
  10. Shaw, G. "15 St. Patrick's day facts that might surprise you." Insider, 2020.
  11. Media, N. H. T. S. A. "Don't Test Your Luck This St. Patrick's Day." National Highway Traffic Safety Administration, 2022.
  12. American Addiction Centers. "Booziest Holidays.", 2023.
  13. "13 Things You Probably Didn't Know About Cinco De Mayo." Tastemade, 2022.
AlcoholRehabHelp Logo
All content created by Alcohol Rehab Help is sourced from current scientific research and fact-checked by an addiction counseling expert. However, the information provided by Alcohol Rehab Help is not a substitute for professional treatment advice.
© 2024 by Treatment Pathway LLC. All rights reserved.
Back to top icon
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram